Our story
Since 2004, under the leadership of our founder Marcel van der Logt and driven by his passion for trade, we have been active as a reliable global trading partner. Over time, we have grown into the mature and professional organization we are today. Our headquarters in Etten-Leur, with 65 employees, is the basecamps from which we conduct worldwide trade.
We started out with cash register and till rolls, and have now evolved into an indispensable main supplier offering a wide range of over 10,000 items in consumer goods and consumables.
Through years of experience, Vadelo has built the trust to consistently provide the best deals based on price, quality and service. It is through this reputation that we have become an internationally trusted address for importers, distributors, resellers, and wholesalers. Thanks to these qualities, we are able to supply our products to a large number of top European companies.
Vision
A sustainable, data- and technology driven international trading company € 100,000,000 in revenue based on T9.
Our vision is ambitious and reflects our commitment to international growth and development. We aim to grow with a clear purpose in mind. We believe that growth and results are the fuel for our motivation.
We aspire to create a sustainable organization, taking into account our ecological and social responsibilities. Therefore, we base our future outlook on sustainable growth. We embrace a data- and technology driven approach to operate more efficiently, understanding the opportunities it brings.
By converting data into actionable information and leveraging technology to improve our processes and activities, we are able to better understand and serve our customers. This allows us to negotiate even better deals together with our customers.
Mission
Our mission is simple and powerful: Always the best deal!
This is the promise we make to our customers. Whether it's cash register rolls, disposable gloves, mailboxes, or cocktail tables, we are a trading organization with passion for trade and strive to always offer our customers the best deal. This results in a win-win situation: added value and exceptional service for the customer, and optimization of gross margin for ourselves, enabling us to further develop the organization and our people.
Driven by our deep-rooted passion for trade, we are constantly fulfilling our mission. Additionally, we aim for Triple 9 (T9), minimum scores of 9 in terms of employee happiness (M9), customer satisfaction (K9), and profitability (R9).
Vadelo core values
Our business philosophy stems from the core values that shape our DNA.
Passion
The passion for trade runs through our veins. At Vadelo, motivated employees work with one shared passion: conducting trade.
Teamwork
At Vadelo, we believe in the power of teamwork. A well-functioning team consists of diverse professionals with widely varying talents and competencies. Our team comprises account managers with various product expertise, marketing, warehouse, and customer service, all working together to serve our customers to the best of our abilities.Drive
Vadelo thrives on the drive of its people. It is an enterprising company with an ambitious team that strives to bring out the best in themselves, the company, and the customers. They go for the best deals, with the best conditions, and the right quality. The philosophy within Vadelo is also known as "actions speak louder than words." What we say, we do.
Solution-oriented
Being solution-oriented is one of our strengths, and it's also an integral part of who we are. If things don't work out one way, we find another way. Vadelo enjoys collaborating with the customer and this is reflected in our service, custom-made products, and flexibility. We act as a bridge between demand and supply.