Since 2004, under the leadership of our founder Marcel van der Logt and driven by his passion for trade, we have been active as a reliable global trading partner. Over time, we have grown into the mature and professional organization we are today. Our headquarters in Etten-Leur, with 65 employees, is the basecamps from which we conduct worldwide trade.

We started out with cash register and till rolls, and have now evolved into an indispensable main supplier offering a wide range of over 10,000 items in consumer goods and consumables.

Through years of experience, Vadelo has built the trust to consistently provide the best deals based on price, quality and service. It is through this reputation that we have become an internationally trusted address for importers, distributors, resellers, and wholesalers. Thanks to these qualities, we are able to supply our products to a large number of top European companies.

Our Strategy

Vision

Growth as fuel for our motivation

As an international trading organization, our focus lies in trade. With a passion for trade and a high level of service, we deliver added value for our customers and suppliers. We understand that growth and results are the fuel for our motivation.

For this reason, our vision of the future is based on sustainable growth. It is our ambition to become the decisive player in the markets we operate in on an international level in the future.

Mission

Always the best deal!

With our passion for trade, we make it our mission to always go for the best deal for the customer. We make our customers' lives easier by achieving savings and smart inventory solutions for them.

The best deal is a win-win situation: on the one hand, it means the best deal for the customer, and on the other hand, it means maximizing gross margin for our organization. We strive for gross margin optimization on both the purchasing and selling sides. By doing so, we maximize our results and continuously develop our organization. This, in turn, contributes to additional savings and service for our customers.

Vadelo core values

Our business philosophy stems from the core values that shape our DNA.

Passion

The passion for trade runs through our veins. At Vadelo, motivated employees work with one shared passion: conducting trade.

Teamwork

At Vadelo, we believe in the power of teamwork. A well-functioning team consists of diverse professionals with widely varying talents and competencies. Our team comprises account managers with various product expertise, marketing, warehouse, and customer service, all working together to serve our customers to the best of our abilities.

Drive

Vadelo thrives on the drive of its people. It is an enterprising company with an ambitious team that strives to bring out the best in themselves, the company, and the customers. They go for the best deals, with the best conditions, and the right quality. The philosophy within Vadelo is also known as "actions speak louder than words." What we say, we do.

Solution-oriented

Being solution-oriented is one of our strengths, and it's also an integral part of who we are. If things don't work out one way, we find another way. Vadelo enjoys collaborating with the customer and this is reflected in our service, custom-made products, and flexibility. We act as a bridge between demand and supply.

Our story